Saturday, 31 March 2012

How to Advertise Your Business on Facebook for Free

With more than 64 million active users and around 250,000 new users joining every day, you can tap into the social networking revolution with a free page on Facebook for your blog or business … yes, I said free.
Previously you had to be BIG business with a BIG marketing budget to create a corporate or company Facebook account. Blockbuster Inc., CBS Corp., The Coca-Cola Co., Sony Pictures Entertainment Inc. and Verizon Communications Inc., are examples of well known companies that have a corporate presence on Facebook. Facebook members could then become “fans” by adding your company as a friend.
Now, this option is open to any business. Businesses can add any content they want, including photos, videos and music. Facebook users can share information about a business directly with the company by adding reviews or other information to that business’ page. Small businesses now have the advantage that only Fortune 500 companies could afford previously. It’s simple: here’s how you do it:
Creating A Facebook Business Page
1. Visit this URL
2. Choose the best category for your business.
3. Just enter your business name and then click “Create Page”.
4. Now you can add a description of your business and a website address. You can also add a photo or logo. There are sections to add more photos, video
5. Then click on your hyperlinked business name in the top left corner and click “publish this page.”
6. Finally, from your new profile page, become a fan of your business. This is important as all of your “friends” will now be able to see your page when they visit your profile and it will be shown in the news feed that “Suzanne is a fan of Dot Com Mogul”. With some social networking, some of your Facebook friends will also add your business as a friend and then their friends will see a message… and on and on.
To the left is a screenshot of your admin panel. You can send updates to fans of the business and there’s a link to Promote Page with an Ad. You can also use the pages’ discussion board to start topics, list events, or write on “the wall”. I’ve just added a page for my blog, Dot Com Mogul. You can see it here. (While you’re there, add it as a friend :) I plan to add more interesting info and a video to it, but this is the beginning page with minimal information. If you’re wondering why you should do this, just check out the Facebook statistics below, and did I mention …. it’s free.
Facebook Statistics
General Growth
  • More than 64 million active users
  • An average of 250,000 new registrations per day since Jan. 2007
User Demographics
  • Over 55,000 regional, work-related, collegiate, and high school networks
  • More than half of Facebook users are outside of college
  • The fastest growing demographic is those 25 years old and older
  • Maintain 85 percent market share of 4-year U.S. universities
User Engagement
  • Sixth-most trafficked site in the United States (comScore)
  • More than 65 billion page views per month
  • More than half of active users return daily
  • People spend an average of 20 minutes on the site daily (comScore)
  • No. 1 photo sharing application on the Web (comScore)
  • Photo application draws more than twice as much traffic as the next three sites combined (comScore)
  • More than 14 million photos uploaded daily
  • More than 6 million active user groups on the site
International Growth
  • The U.K. has the most users outside of the United States, with more than 8 million active users
  • Canada is the third largest country with more than 7 million active users
  • Remaining top 10 countries in order of active users (outside of the U.S., Canada and UK): Turkey, Australia, France, Sweden, Norway, Colombia, and South Africa
  • Over 15,000 applications have been built on Facebook Platform
  • 140 new applications added per day
  • More than 95% of Facebook members have used at least one application built on Facebook Platform

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